My music video uses develops and challenges many different forms and conventions of real media products.
Firstly, we used different locations in our music video. This was done in order for our video to match the lyrics in the song and to also look fun to watch. Therefore, after a lot of planning we decided to shoot our music video in 4 different areas.
The first one was in an urban graffiti park. We wanted to have scenes from this graffiti park in order to set the whole urban theme and how these girls are still young growing up. However, we gave the park a different feel to it. It had a lot of dance scenes which targets another convention of real media products and it had a lot of colorful graffiti which brought out all the street/urban side it our video.
Our second location was in London- Madame Tussauds. This was the scene where there was a paparazzi stand and loads of flashing lights. This was one of the best locations for the song. I say this because the song lyrics involved the words “pose, take a picture” so being at this paparazzi stand and having flashing lights like a camera taking picture it really fit well with the song.
Our third location was also in London but in Trafalgar Square and the London Eye. This really fit in with our music video because it then contrasts with the whole urban style to the whole high life style in London, this showed that these girls are still young, but growing up. So by going to London it really set the whole glamorous style to our music video.
And lastly our forth location was in a Jacuzzi. We had to think a lot about if we should do a scene in a Jacuzzi as we had to take in to consideration about different factors and not offending anyone through our music video as we are still young and didn’t want to come across trying to be too sexy as our target audience is young teenagers. However, after analyzing the location we decided to do the bridge of the song in the Jacuzzi and it came out looking great. This is because again the words matched the song and it the Jacuzzi had changing lights with helped keep it color and carried on setting the glamorous style to our music video.
Furthermore, we also used lip syncing throughout the song and a lot of dancing. As I said before, it helped set the whole fun, energetic feel to our video along with the colors.
This music video was a challenge for us as it barely has a story line. When we first picked the song we had to listen out for the lyrics to think about ideas, but couldn’t really tell a story with this song, so we decided to take it Pop/RnB style as that was the genre of the song and try and have it without a story.
However through our filming and especially after editing the music video started to show a story. And this was of four girls having fun. This then became a “meaning” of our song and we based it around 4 girls living life, enjoying themselves. Therefore, a lot of transactions and different editing styles and special effects were used in order for it to look even more fun to watch. An example of this is this clip here of one of the girls but has a mirror image which made it fun to watch. 
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