DigiPack

This is the style of the CD case that we will need to make.
A digipak is a case that is more like a book style because it consists of a gatefold paperboard or card stock outer binding, with one or more plastic trays capable of holding our CD in. However, a didgipak can also be made to hold DVDs too.
A digipak is often used for CD singles or special editions of the CD album.
Digipak-style cases became popular among record labels and recording artists in the early 2000's.
Also, they can be seen as more environmentally friendly because one manufactuer has announced100% post-consumer PET tray made from recycled bottles, this also eliminates the need for the brittle "teeth".
Many printers use recycled or sustainable material for the board stock.
Some examples of digipaks from star's are:

Research on the artist we are using and similar artist

4flava
we found their track of http://www.unsigned.com/.
when typing their name onto google we then found a myspace that is theres and a youtube video.
http://www.myspace.com/4flava
this is a video i found on youtube of them performing their song



Other artists
other similar artists are saturdays, pussycat dolls and girls aloud. This is because they are all girl bands.

Saturdays:



Pussycat dolls:



Girls Aloud:



I think these are influences for 4flava as they are all similar and their music is similar to 4flava. Also, the girl are all young and glamorous which is also like the actual girl in the band 4Flava. That's why by watching these video it helps us set an image of how we have to act and put energy into our music video, it it looks good rather than cheesy and fake.

Purpose of the music video

The purpose of the music video is to raise profile of the band and make the artist 4flava bigger and the song well known.

TV CHANNEL/TIME SLOT

Our music video will be shown on all the music channels on television and all the radio stations. I think alot of the music channels would want to play our songs such as kiss 100, MTV base, viva, smash hits and flava. I think the radio channels that would be interested are capital, heart and kiss 100.
I think the time slot would be before and after school targeting teenagers but also at night when people want to relax and listen to music.
I think this song will be very popular at different times and on different channels. This is because their is a wide variety of target audience.

Filming

Today we have spent the evening down London.We have filmed in various locations such as Madame tusuads which we asked for permission, Trafalger Square, And Embankment filming the London Eye.We would have completed filming but due to a dancer dropping out we just have to film the grafitti scene one more time with the new dancer. We are going to film this thursday or friday the grafitti scene. Filming will defiently be completed by the end of the week. So by next week we should be editing!!!

Filming

We have now filmed the hot tub scene, the scene with Ian in, and a scene with a girl dancing on her own. This means we only have one more scene to film and we plan to do this on Monday.

Research on the artist

...

Health and Safety Assesment

- No filming in inappropriate locations.

- Check safety of locations e.g. roads.

- Minimise risk of theft of equipment

- When filming on location ensure teacher and responsible adult know where you are and have you telephone number and when you will return.

- Check all equipment working before you leave.

- Ensure you have permission for filming if necessary.

- Always film with atleast one other person.

Music Video Promo Prep Sheet Explained

This is the video explaining the ideas on the sheet. Also me and Ian are wearing black and purple to show our dedication and team work.

Storyboard explained more in depth

This is a video of our storyboard being explained further, as the pictures don't explain our video as much, so we went more into depth. Me and Kayleigh also wore pink jumpers and black trousers on purpose to show we are working in a team.

Reply

This is the reply from the Manager from Madamme Tussads..

Location

We have many different location in our music video.


At the begining the 4 girls are going to be getting ready so the location is going to be in a house/bathroom etc.


We have a location in a grafitti park where the girls are dancing and their outfits change. this is going to be done during editing and it is going to be a dance scene.


Lastly, we have a location and some scenes in Madamme tussads where we have emailed the manager and have permission to do so.

This is what i sent to the manger of Madamme Tussads..

Storyline

Music Video Audience

The audience is in control and consumption of the media helps people with issues such as:

-Learning
-Emotional satisfaction
-Relaxation
-Help with issues of personal identity
-Help with issues of social identity
-Issues of aggression and violence

Born in the USA - Bruce Springsteen

Born down in a dead man town
The first kick I took was when I hit the ground
You end up like a dog that's been beat too much
Till you spend half your life just covering up

Born in the u.s.a.,
I was born in the u.s.a.
I was born in the u.s.a., born in the u.s.a.

Got in a little hometown jam
So they put a rifle in my hand
Sent me off to a foreign land
To go and kill the yellow man

Born in the U.S.A...

Come back home to the refinery
Hiring man said son if it was up to me
Went down to see my v.a. man
He said son, don't you understand

I had a brother at Khe Sahn
Fighting off the Viet Cong
They're still there, he's all gone

He had a woman he loved in Saigon
I got a picture of him in her arms now
Down in the shadow of the penitentiary
Out by the gas fires of the refinery
I'm ten years burning down the road
Nowhere to run aint got nowhere to go

Born in the u.s.a., I was born in the u.s.a.
Born in the u.s.a., I'm a long gone daddy in the u.s.a.
Born in the u.s.a., born in the u.s.a.
Born in the u.s.a., I'm a cool rocking daddy in the u.s.a.

VIDEO!

http://www.youtube.com/watch?v=KpaXHX7Nd4c

The Reception Theory

- Given that the Effects Model and the Uses and Graification have their problems and limitations a defferent approach to audience was developed by the audience was developed by the academic Stuart Hall at Birmingham University in the 1970's.

- This considered ho texts were encoded with meaning by producers ad then decoded (understand) by audience.

- The theory suggests that:

- When a producer contructs a text it is encoded ith a meaning or message that the producer wishesto convey t the audience.

- In some instances audience ill correctly decode the message or meaning and understand what the producers was trying to say.

- In som instances the audience will either reject or fail to correctly understand the message.

- Stuart Hall identify three types of audiences reading (or decoding) of the text:

1. Dominant
2. Ngotiated
3. Opposite

Dominant

- Where the audience descodes the message as the producer wants them to do and broadly agrees with it.

e.g. Watching political speech and agreeing with it.

Negotiated

- Where the audience accepts, rejects or refines elements of the text in light previously help views.

e.g. Niether agreeing or desagreeing with politicl speech or being disinterested.

Oppostional

- Where the dominant meanings is recognised but rejected for cultural, political or ideological reasons.

e.g. Total rejection of the political speech and active the opposition.


Producers Encodes Meanings-------Negotiated--------Dominant----------Oppositional

e.g. Born in the USA

The Uses and Gratifications Model Overall

- It is still unclear hat there is any link between the consumption of violent media texts and violent imitative behaviour.

- It is also clar the theory is flawed in that many people do watch violnt texts and ppear not o be influenced.

- Therfore a new theory is necessary.

-This is called the Uses and Gratification model is the opposite of the Effects Model.

-Here the audience is active.

- The audience uses the text and is not used by it.

- The audienc also uses the text for its own gratification or pleasure.

-Here, poer lies with the audience not the producers.

- This theory emphasises what udience do ith media txts- how and why they use them.

- Far from being duped by the media, the audinc is free to reject, use or play with media meaning as they see it.

- Audiencs therefore use media texts to gratify needs for:

> Diversion
> Escapism
> Information
> Pleasure
> Comparing relationships and lifestyles with one's own
> Sexual Stimulation

- The audience is in control and consumption if the media helps people with issue such as:

> Learning
> Emotional Satisfication
> Relaxation
> Help with issues of personal identity
> Help with issues with social identity
> Help with issues of aggression and violence

- Controversially the theory suggests the consumption of violent images can be helpful rather than harmful.

- The theory suggest that audiences act out their violent impluses through the consumtion of media violence.

- The audience's inclination towards violence is therefore sublimated, and they are less likely to commit violnt acts.

The Effects Model Overall

-In each case there was a media and political outcry for the texts to be banned.

- In some cases law were changed,films banned and newspapers demanded the burning films.

- Subsequently, in each case it was foun that NO case could be proven to demonstrate a link between the text and the violent acts.

-The Effects Model contributes to moral panics whereby, the media produce inactivit,makes us into students who won't pass their exams or 'couch potatoe' who make no effort to get a job.

-The media producers violent 'copycats' behaviour of mindless shopping in response to advertisements.

Research

Key examples sited as causing or ebing contributing factors are:

- The film Child Play 3 in the murder of James Bulger in 1993.

-The game Manhunt in the murder of Stefan Pakeerh in 2004 by his friends.

- The film A Clockwork Orange (1971) in a number of rapes an violent attacks

- The film Severance (2006) in the murder if Simon Evritt

Research

The effects model (backed up by the bobo doll experiement) is still the dominant theory used by politicians, some parts of the media and soe religious organisaion in attributing violence to the consumptio of media text.

e.g Cilit Bang!

Research

Hypodermic Model also known as the Effects Model.

Here the message in Media texts are injected into the audience by the powerful syrine -like techniques. The audience is powerless to resist.
Therefore, the media works like a drug and the audience is drugged, addicted, doped and duped.

Evidence for the Effexts Model

1. The Frankfurt School theorised in the 1920's and 30's that the mass media acted to restrict and control audience to the benefit to corporate capitalism and governments

2. The bob doll experiement

This is a very contraversial piece of research that apparently proved that children copy violent behaviour. The conclusion reached was that children will imitat violent behavior. There are many problems with the experiment.

Research- Theorys

Feminist Film Theory and Audiences

Laura Mulvey

Visual Pleasure and Narrative

Cinema(1975)Cinema reflects societyTherefore cinema reflects a patriachy society. How does a patriarchal society manifest itself in cinema?An example: Patriarchy and phallocentrism are linked. The phallus is the symbol of power. Note how guns are used in films.

GUNS= PHALLUS=POWERThe Gaze:

The gaze of the camera is the male 'gaze'.

The male gaze is active, the female is passive. Within the narrative male characters direct their gaze towards female characters.The spectators(audience) is made to identify with the male look, becuase the cmarea films from the optical, as well as libidinal, point of view of the male character.Thus three levels of the cinematic gaze- camera, character and spectator, that objectify the female character (the triple gaze).

Therefore the audeince is constructed as though everyone was male. Women are foreced to look as though they were male audience member.

Agency

In the classical Hollywood cinema the male protagonist has agency he is active and powerful. He is the agent around whom the dramatic action unfolds.The female character is passive and powerless and she is the object of desire for protagonist and audience.

Erotic Desire

Mulvey argues that women have two roles in films.
As an object of erotic desire for the characters
As an object of erotic desire for the audience.

Research

Today in lesson we was looking at other students music videos in the past. From the many music videos we watched, there was some really good techniques. These were:
One had a storyline of a girl who rejects a boy. The editing is very quick and this relates to the song as the song was called "I live for speed".
We see two different music videos to the same song which is 'Movies of myself' , one had good lip-synching but the voice was a man with a girl singing it, It was along a coast which suited the song. Another music video was a scrapbook with pictures of a day out between three best friends. It then zooms into different pictures and you see what happened on the day.

Both videos looked good and suited the song.

Other techniques we see which was god was talking into the camera and throws there self into it this makes it look more real. Also there was reverse camera movement which is very effective and an effect of black and white but with a white ribbon.

All these techniques are very effective and make the music videos look very good.

The Effects Model

The Effects Model

This theory suggests that the consumption of media texts affects the audience. The audience is influenced, sometimes to replicate what they have consumer.

Also known as The Hypodermic Syringe Model. Here the audience is PASSIVE. The images of test are 'injected' directly into the brain and the audience is powerless to resist.

Research

There have been two main cases that do questions whether media texts do effect the audience watching them.

The first case study is:- Murder of Stefan Pakeerah- Game : Manhunt- Game linked to murdered by friendNew Zeland game banned and in Great Britain it was given an 18 certificateThe game was dramatically effected and was witheld from being sold.

The second case study is James Bulger:- His killers were Venebals and Thompson, however there is research to suggest they were neglected.- However the film Child Play 3 was blamed for the actions of these two boys, although there was no evidence that even suggests they had even seen the film.- Politicians banned the film

Also... Bandora made a study involving a BoBo Doll.
He tried to prove children copied the behaviour that they see and the children did act violently towards the doll after watching the adults hit the BoBo doll.However, there were parts of the study which contributed to why the children were violent to the BoBo doll. It turns out that the children weren't allowed to play with any of the other toys. This is retention process occurred. This would have made children angry. They were then lead to another room with toys in. This is the motivation stage.

From this is stated 88% children imitated the behaviour they had seen, then 8 months later 40% of the same children repeated behaviour.

However in all these cases it has never been clear whether it is due to media or if it was down to people wanting to put the blame somewhere. Also, in the BoBo doll experiment the children would have felt very angry that there was toys they couldn't play with.

Artist

We never heard back from Cincere so in the end we decided to E-mail another artist. We e-mailed 4flava and the song was called 4 the camera.

They then emailed back and we are now going to plan filming in tomorrow lesson. I have added what we emailed to the artist and the email we got back as evidence we were allowed to use the song.

Research

We emailed an unsigned artist called "cincere" and wanted to use one of his tracks called my way home, howver we are still waiting for his reply and will also email other artists and the songs we like of theirs so we have several choices.

Coventions of the Genre

What are convetions of the genre?

Well, conventions of the genre is things like, differenty sexes, different locationss, non-realistic things, a story within a music video, special effects, transitions, lip syncing, style, dancing, playing an intrument e.g. Alica keys in Karma, microphone, e.g. Beyonce in Work it out, bright costumes e.g. Lady Gaga in Pokerface and flashing lights e.g. Michael Jackson in Billie Jean.

100 Most Popular Music Videos - Research

THE 100 GREATEST POP VIDEOS

1. Michael Jackson: Thriller
2. Peter Gabriel: Sledgehammer
3. A-ha: Take on Me
4. Queen: Bohemian Rhapsody
5. Madonna: Like a Prayer
6. Robbie Williams: Rock DJ
7. Michael Jackson: Billie Jean
8. The Verve: Bittersweet Symphony
9. Madonna: Vogue
10. Nirvana: Smells Like Teen Spirit
11. Coldplay: The Scientist
12. Michael & Janet Jackson: Scream
13. Pink Floyd: Another Brick in the Wall
14. Christina Aguilera: Dirrty
15. REM: Everybody Hurts
16. OutKast: Hey Ya
17. Blur: Coffee & TV
18. Beyonce: Crazy in Love
19. Madonna: Material Girl
20. Gorillaz: Clint Eastwood
21. Queen: I Want to Break Free
22. Justin Timberlake: Cry Me a River
23. Britney Spears: ...Baby One More Time
24. Radiohead: No Surprises
25. Madness: Baggy Trousers
26. TLC: Waterfalls
27. David Bowie: Ashes to Ashes
28. Foo Fighters: Learn to Fly
29. Electric Six: Gay Bar
30. Weezer: Buddy Holly
31. Eminem: Stan
32. Chris Isaak: Wicked Game
33. U2: The Sweetest Thing
34. The White Stripes: Fell in Love with a Girl
35. Sinead O'Connor: Nothing Compares 2U
36. Red Hot Chili Peppers: Give It Away
37. Guns N Roses: November Rain
38. Fatboy Slim: Weapon of Choice
39. Pulp: Common People
40. Missy Elliot: Get Ur Freak On
41. The Spice Girls: Wannabe
42. Bjork: It's Oh So Quiet
43. Dire Straits: Money for Nothing
44. Kylie Minogue: Can't Get You Out of My Head
45. Aerosmith: Crazy
46. Adam & the Ants: Prince Charming
47. The Prodigy: Firestarter
48. Johnny Cash: Hurt
49. Jamiroquai: Virtual Insanity
50. Paul Simon: You Can Call Me Al
51. Run DMC & Aerosmith: Walk This Way
52. Massive Attack: Teardrop
53. Wham: Club Tropicana
54. Daft Punk: Around the World
55. Fatboy Slim: Praise You
56. Eminem: Without Me
57. Meatloaf: I'd Do Anything for Love (But I Won't Do That)
58. The Cure: Close to Me
59. Abba: Knowing Me, Knowing You
60. Eurythmics: Sweet Dreams
61. The Prodigy: Smack My Bitch Up
62. Blur: Parklife
63. George Michael: Outside
64. Bjork: Human Behaviour
65. Aphex Twin: Windowlicker
66. Bob Dylan: Subterranean Homesick Blues
67. The Beastie Boys: Sabotage
68. Madonna: Ray of Light
69. Frankie Goes to Hollywood: Two Tribes
70. The Police: Every Breath You Take
71. Bjork: All Is Full of Love
72. Robert Palmer: Addicted to Love
73. Basement Jaxx: Where's Your Head At?
74. Wu-Tang Clan: Gravel Pit
75. Duran Duran: Rio
76. The Beatles: Strawberry Fields
77. MC Hammer: U Can't Touch This
78. Godley and Creme: Cry
79. New Order: True Faith
80. Radiohead: Just
81. Ultravox: Vienna
82. 50 Cent: In Da Club
83. Shakespear's Sister: Stay
84. The Boomtown Rats: I Don't Like Mondays
85. Sid Vicious: My Way
86. The Streets: Fit But You Know It
87. Talking Heads: Once in a Lifetime
88. Elton John: I Want Love
89. Smashing Pumpkins: Tonight Tonight
90. The Pet Shop Boys: Go West
91. The Specials: Ghost Town
92. Herbie Hancock: Rockit
93. The Rolling Stones: We Love You
94. Bonnie Tyler: Total Eclipse of the Heart
95. The Cardigans: My Favourite Game
96. So Solid Crew: 21 Seconds
97. Cornershop: Brimful of Asha
98. Bronski Beat: Smalltown Boy
99. Supergrass: Pumping on Your Stereo
100. Musical Youth: Pass the Dutchie

Questions-Research

1. What are your three favourite music videos?
-Usher (Yeah)
-Beyonce (If i were a boy)
-Chris Brown (Freeze)

2. Why you like any of them?
-I like Freeze by Chris Brown because its eye catching/colourful and it's fun to watch all the computer generated images. *POST VIDEO*

3. What makes them effective?
-The dance moves are effective because you remember them. Also the bright colours that represnt the music videos.

4. What do you think is the purpose of music videos?
- I think the purpose is to promote the song so people can know more about the artist and also give them a meaning of the song, e.g. sad, happy, party etc.

5. How can a video be judged to be successful?
-I think when a lot of money has been put into a video can make it successful like Scream by Michael Jackson and Jant Jackson. Also, if its fun to watch/catchy, it becomes successful. Furthermore, when songs are also used in films it promotes the artists even more also, how many times its been downloaded online or the artists CD been bought morever determines how successful it is.

6. What factors must be taken into consideration when planning a video?
- I think the money,storylike,where the video will be distributed, the message in the video,target audience, whos in it, making sure it don't affend anyone (don't loose fans, gain them) all needs to be taken into consideration whilst planning a video.

Promo Video

My task is to produce:
- A music 'promo video'
- Up to 5 minutes
- Working on your own or up to four members

I also need to produce:
- A website homepage for the band(piczo)
- A cover for it's relase on DVD
- A magazine advertisement for the DVD
- A critical evaluation
- On a blog
- Including Research and Planning

Choosing Our Music

Research:
We are now going to choose our backing track for our music video. We are going to look on websites like www.unsigned.com which is uncopied right music and www.newgrounds.com