The Effects Model
This theory suggests that the consumption of media texts affects the audience. The audience is influenced, sometimes to replicate what they have consumer.
Also known as The Hypodermic Syringe Model. Here the audience is PASSIVE. The images of test are 'injected' directly into the brain and the audience is powerless to resist.
This theory suggests that the consumption of media texts affects the audience. The audience is influenced, sometimes to replicate what they have consumer.
Also known as The Hypodermic Syringe Model. Here the audience is PASSIVE. The images of test are 'injected' directly into the brain and the audience is powerless to resist.
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